Content Strategy & Block Types

Key Takeaways Homepage block counts range from 6 to 10 across the 11 usable betting sites: Midnite leads with 10, Sky Bet has 9, Bet365/William Hill/BetVictor each use 8, while 888sport, BetMGM, Paddy Power, and Betfair all use 6. Leaner sites aren't necessarily simpler — Paddy Power's 6 blocks are ...

Key Takeaways Bet365 uses the lightest content structure with just 8 blocks on homepage, while William Hill deploys the heaviest with 9 blocks, suggesting different approaches to content density and user cognitive load Prime real estate varies dramatically: 8 of 19 sites lead with Sport Nav in posit...

Key Takeaways Block density varies dramatically: Bet365 serves 11 blocks (logged-in) versus William Hill's 8 blocks, indicating different philosophies on content depth versus simplicity Promotional positioning is consistent: 100% of sites place promotional content in positions 2-4, with Bet365 using...