Navigation & Layout

Key Takeaways "My Bets" is the only universal bottom bar item: All 5 sites using a persistent 5-item bottom bar (Bet365 logged-in, Ladbrokes, Paddy Power, Betfair, Sky Bet) include it. Home appears in 4 of 5. In-Play appears in just 1 of 5 (Bet365 logged-in only). Primary nav breadth ranges from 4 t...

Key Takeaways Bottom navigation dominates betting sites: 14 of 16 analysable betting sites use bottom navigation bars, with only William Hill (6 top nav items) and Bet365 (8 items) taking different approaches. BoyleSports already follows this pattern effectively. Financial actions remain largely hid...

Key Takeaways Navigation volume varies dramatically: Bet365 leads with 35 top-level nav items, while BetMGM has just 8, with most betting sites clustering around 15-20 items compared to non-betting sites averaging 6-8 items. Bottom navigation adoption is inconsistent: Only 5 of 17 usable betting sit...