Outside Industry Insights
2026-04-01
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Previous Weeks
Key Takeaways Promo density is the sharpest structural divide: outside-industry sites carry 0–1 promotional offers on their homepages (Netflix: 1, Spotify: 1, Deliveroo: 1, Revolut: 0, Sky Sports: 0, ESPN: 0 on homepage), while bookmakers range from 0–14, with Bet365 averaging 14 and William Hill av...
Key Takeaways Content density divergence: Outside-industry sites average 5-8 content blocks per page, whilst bookmakers range from 3-11 blocks with BoyleSports leading at 11 blocks—suggesting betting sites can successfully deploy denser information architectures than consumer apps without sacrificin...
Key Takeaways Sky Sports demonstrates editorial-heavy design with 0 promotional offers across all pages, contrasting sharply with the 0-11 promotional range across bookmakers (average 3.7) Netflix achieves ultra-lean layouts with just 3 content blocks per page versus bookmakers' 4-11 range (average ...