Sky Bet — Comp Analysis

Homepage Logged Out

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HERO

Cheltenham 2026 promotional banner (10th-13th March) positioned at top of page

Content blocks (11)

#1 promo banner — Cheltenham 2026 promotion banner for 10th-13th March event.
#2 sport nav — Horizontal navigation with Football, Racing, In-Play, Roulette, Darts, and Virtuals.
#3 quick links — Login and Sign Up buttons prominently displayed with promotional text about bet offers.
#4 promo banner — Yellow banner with 'BET' branding and 'Get Bonus' call-to-action with terms and conditions.
#5 quick links — Quick access links including 'All Matches by Day', 'In-Play', 'Today's Racing', 'England v India', and 'Gamble safely'.
#6 featured event — Next Races section showing upcoming horse racing events with odds.
#7 popular bets — Win or Each Way section displaying popular betting options with odds and selections.
#8 recommendations — Featured horses and bets including Solid Performer, Ballyeaston, Courtennade, and Yorkshire Man Sam with trainer info and odds.
#9 other — Bottom navigation with Home, Browse, Sky Bet Club, and My Bets tabs.
#10 featured event — Football section showing Featured Matches across Premier League, French Cup, and English FA Cup with odds.
#11 other — More Sport section linking to additional sports content.

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£30 in free bets when you place any bet - New customer offer with minimum £5 stake

Content blocks (5)

#1 promo banner — £30 in free bets offer for new customers on Sky Bet with minimum £5 bet requirement and terms.
#2 other — Account details form for Step 1 of 2 registration process collecting first name, last name, date of birth, mobile number, country, and address.
#3 other — One Account login message showing cross-platform access to Sky Vegas, Sky Casino, Sky Poker, Sky Bingo, Super 6, Sporting Life, and ITV7.
#4 other — Safer Gambling section with Gordon Moody, BeGambleAware, GAMSTOP, and responsible gambling messaging.
#5 footer nav — Footer links for Help & Contact and Find out more about Safer Gambling.

Football Logged Out

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£30 IN FREE BETS - NEW CUSTOMER OFFER when you place a bet

Content blocks (5)

#1 promo banner — £30 in free bets offer for new customers when placing a bet. Minimum £10 stake required on first bet at odds 1/2 or greater.
#2 other — Account details registration form - Step 1 of 2. Collects first name, last name, date of birth, phone number, country, address, town/city, and postcode.
#3 footer nav — Sky Bet brand ecosystem showing linked products: Sky Vegas, Sky Casino, Sky Pokies, Sky Bingo, Super 6, Sporting Life, and Unibet.
#4 other — Safer Gambling section with Gordon Moody, GamCare, Gamstop, and 18+ age verification logos and resources.
#5 footer nav — Help & Contact and Safer Gambling information links with navigation arrows.

Racing Logged Out

Promos 1

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HERO

£30 in free bets new customer offer banner with terms and conditions

Content blocks (5)

#1 promo banner — New customer offer: £30 in free bets when you place any bet. Minimum £5 bet required, new customers only.
#2 other — Account details form (Step 1 of 2) requesting first name, last name, date of birth, mobile number, country, and postcode/address.
#3 other — One Account login information showing Sky Bet, Sky Vegas, Sky Casino, Sky Poker, Sky Bingo, Super 6, Sporting Life, and ITV7 products.
#4 other — Safer Gambling section with Gordon Moody, BeGambleAware.org, GAMSTOP, and responsible gambling messaging.
#5 footer nav — Help & Contact and Safer Gambling information links at bottom of page.

Racing Logged Out

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Promos 1

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HERO

£30 in free bets promotion banner for new customers placing their first bet

Content blocks (4)

#1 promo banner — New customer promotion: £30 in free bets when you place a bet. Includes terms and conditions about stake restrictions and virtual bet exclusions.
#2 other — Account details form (Step 1 of 2) with fields for first name, last name, date of birth, mobile number, country, address, town/city, and postcode.
#3 footer nav — Cross-product navigation showing Sky Bet, Sky Vegas, Sky Casino, Sky Poker, Sky Bingo, Super 6, Sporting Life, and Unibet logos.
#4 other — Safer Gambling section with Gordon Moody, National Gambling Helpline, BeGambleAware.org, Gamstop, and Take Time to Think logos and information.