Betway — Comp Analysis

2026-03-09 (4 captures)

Homepage Logged Out

Promos 4

Blocks 7

HERO

Carousel banner featuring Cheltenham Festival 2026 with two people (jockey and staff member) promoting new customer offers including sports betting and casino welcome bonuses. Primary visible offer: 'Bet £10 Get £40 in Free Bets'.

Content blocks (7)

#1 hero — Welcome offers carousel featuring 4 promotional banners: sports betting free bets (£10 get £40), matchday package offer (£30 matched free bet + Uber Eats voucher), casino free spins (stake £20 get 150 spins), and welcome bonus (up to £50). Multiple CTAs to join each offer.
#2 promo banner — NEW CUSTOMER OFFER: Bet £10 Get £40 in Free Bets with full terms displayed below.
#3 promo banner — NEW CUSTOMER OFFER - ULTIMATE MATCHDAY PACKAGE: Up to £30 Matched Free Bet if first Acca loses + £30 Uber Eats Voucher.
#4 promo banner — NEW CASINO CUSTOMER OFFER: Stake £20 & get 150 Free Spins.
#5 promo banner — NEW CUSTOMER OFFER: Get up to £50 Welcome Bonus.
#6 other — Sponsorships carousel section featuring Arsenal, Manchester City, Chelsea, Brighton & Hove Albion, and SA20 cricket league with descriptive text about each partnership.
#7 footer nav — Comprehensive footer navigation with links to corporate site, terms, help, affiliate program, safer gambling, privacy/cookie policy, bonus terms, betting guides, casino games, betting categories, and regional Betway sites (UK, Canada, Ireland, Germany).

Homepage Logged Out

Promos 4

Blocks 7

HERO

Welcome Offers Carousel displaying rotating promotional banners. Primary hero (active): NEW CUSTOMER OFFER with image of Cheltenham Festival featuring two people, headline 'Bet £10 Get £40 in Free Bets' with Join CTA button and full terms displayed below.

Content blocks (7)

#1 hero — Welcome Offers Carousel with 4 rotating promotional banners featuring new customer offers for sports betting and casino products including free bets and free spins.
#2 promo banner — Primary new customer offer: Bet £10 Get £40 in Free Bets with terms and conditions displayed.
#3 promo banner — Secondary offer: Ultimate Matchday Package - Up to £30 Matched Free Bet on accumulators plus £30 Uber Eats Voucher.
#4 promo banner — Casino offer: Stake £20 & get 150 Free Spins.
#5 promo banner — Tertiary sports offer: Get up to £50 Welcome Bonus.
#6 other — Sponsorships section featuring carousel of 5 sponsored teams/leagues: Arsenal, Manchester City, Chelsea, Brighton & Hove Albion, and SA20 cricket league with descriptions.
#7 footer nav — Comprehensive footer with links to corporate info, legal pages, betting guides, casino games, sport categories, and regional variants (UK, Canada, Ireland, Germany).

Football Logged Out

Promos 1

Blocks 15

HERO

Betway Sports homepage with logo, primary navigation (Home, Find, In-Play, Casino, Sign Up, Log In), Sign Up and Log In call-to-action buttons, and responsible gambling information.

Content blocks (15)

#1 app download — Betway Sports app promotion with 4.5-star rating and 'Open App' button for native app installation.
#2 hero — Main header with Betway logo, navigation links (Home, Find, In-Play, Casino, Sign Up, Log In) and call-to-action buttons.
#3 promo banner — Welcome offer: 'BET £10 GET £40 IN FREE BETS' with countdown timer feature and Register button. Includes terms & conditions link.
#4 sport nav — Primary sports navigation showing Football, Horse Racing, Cricket, Boxing with icons and quick access buttons.
#5 quick links — Featured sections: Fixture Frenzy, Start of Week with quick-link buttons to various betting categories.
#6 recommendations — Recommended Bets section showing Treble and Cheltenham matches with odds (Old Park Star, The Red Lion, Mighty Powder, Knock On).
#7 bet builder — Bet builder functionality with 'Add to Bet Slip' and 'Add to' buttons for accumulator betting.
#8 highlights — Highlights section with 6 navigation tabs: Home, Find, In-Play, Games, Boosts, and Betway Boosts.
#9 in play — Next Off Races section featuring 16:15 Mahoning Valley horse race with odds and Betway Boosts link.
#10 popular bets — Popular betting markets featuring England FA Cup (West Ham vs Brentford) with odds: 21/10, 23/10, 6/5.
#11 popular bets — International One Day Internationals: New Zealand Women vs Zimbabwe Women match with 11/1 odds.
#12 popular bets — Greece Super League featuring Panatollikos vs Kifisia with odds 7/4, 9/5, 6/4.
#13 popular bets — Azerbaijan Premier League showing Zira FK vs FK Qapaz with odds 11/1, 13/5, 3/10.
#14 popular bets — Bulgaria First Professional League featuring Levski Sofia vs Lokomotiv Plovdiv with odds 4/11, 14/5, 13/2.
#15 search — In-Play and Popular filter tabs with search/browse functionality for events.

Racing Logged Out

Promos 2

Blocks 10

HERO

Betway Sports header with navigation (Home, Find, In-Play, Casino), Safer Gambling link, and Sign Up/Log In buttons. App installation banner with 4.5 star rating.

Content blocks (10)

#1 app download — Smart banner promoting Betway Sports app with 4.5 star rating and 'Open App' call-to-action button.
#2 hero — Main navigation header with logo, Safer Gambling link, and Sign Up/Log In buttons. Contains 'Home', 'Find', 'In-Play', 'Casino' navigation links.
#3 promo banner — Welcome offer banner: 'BET £10 GET £40 IN FREE BETS' with countdown timer and Register button. Includes terms & conditions link.
#4 sport nav — Quick sport category icons displaying Football, Horse Racing, Cricket, Boxing, and other sports with expandable menu.
#5 recommendations — Recommended bets section showing Cheltenham races (Old Park Star, The Real Lion) with odds and 'Add to Bet Slip' buttons.
#6 popular bets — Highlights section featuring Kevin Schade 2+ Shots On Target bet with 17/5 odds and 'Betway Boosts' link.
#7 featured event — Next Off Races carousel showing upcoming races: 16:15 Mahoning Valley, 4 Coastland, 5 Corner Office, 2 Spirit Of Akron with fractional odds.
#8 in play — In-Play and Popular tabs with sections for England FA Cup (West Ham vs Brentford) and International, One Day Internationals (New Zealand Women vs Zimbabwe Women).
#9 accumulators — Multiple sports league sections: Greece Super League (Panatilikos vs Kifisia), Azerbaijan Premier League (Zira FK vs FK Qapaz), Bulgaria First Professional League (Levski Sofia vs Lokomotiv Plovdiv).
#10 other — A-Z Sports expandable menu in side panel listing all available sports categories from American Football to Volleyball with IN-PLAY indicators.

Research Context (2026-03-09)

Betway announced a multi-year partnership as Formula One's first official betting operator in March 2026, spanning Europe, the Middle East, Africa, Canada, and Mexico. This non-exclusive deal enables in-play betting on F1 events like safety cars, pit windows, and on-track battles, using real-time data from Alt Sports Data (agreed February 2025). Age-gated content will appear on F1's website/app in legal territories, with editorial promotions starting immediately[5].

No app updates, redesign