DraftKings — Comp Analysis

2026-03-09 (2 captures)

Homepage Logged Out

Promos 10

Blocks 14

HERO

Loyalty program banner with 'Log in and earn rewards on all DraftKings' products' messaging, followed by Rewards/Promos tabs and Sportsbook/Casino sport toggles. New customer welcome offer featured prominently.

Content blocks (14)

#1 loyalty — Loyalty program header with login prompt to earn rewards across all DraftKings products.
#2 other — Tab navigation between Rewards and Promos sections with Sportsbook/Casino toggles.
#3 promo banner — New customer welcome offer: Bet $5 get $200 bonus bets instantly plus 100% boost on NCAA Tournament bets.
#4 promo banner — NBA 30% SGP(x) Boost - 30% profit boost on 4+ leg NBA same-game parlay bets.
#5 promo banner — Daily Drop Promotion - Log in to claim daily drop promo.
#6 promo banner — Ace Breaker tennis promotion - 66% profit boost on break markets when betting on aces.
#7 promo banner — World Baseball Classic 25% Profit Boost on any WBC bets.
#8 social proof — CBB Board Betting Group - Curated DraftKings betting group for college basketball community.
#9 promo banner — Arby's March Boxes & Baskets Challenge - $39,000 in total prizes for NCAA pool.
#10 promo banner — Refer a Friend promotion - Refer friends to DraftKings Sportsbook.
#11 promo banner — Sportsbook Discord community - Exclusive prizes, early access, direct team access.
#12 promo banner — My Budget Builder - Responsible gaming tool for setting betting budget.
#13 other — Program Info section explaining rewards span across DraftKings, Golden Nugget Casino, and Jackpocket Lottery.
#14 footer nav — Footer with company info, sportsbook odds links, betting guides, locations, and legal information.

Homepage Logged Out

Promos 0

Blocks 6

HERO

Large hero banner with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' with sports betting imagery featuring stacked money and currency symbols

Content blocks (6)

#1 hero — Large hero banner with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and sports betting illustration.
#2 editorial — Sports Betting Overview section explaining the fundamentals of sports betting, types of bets (moneyline, spread, parlay), prop bets, and reasons to bet on sports.
#3 editorial — Learn the Lingo section introducing betting terminology and bet types with reference to sport-specific guides.
#4 quick links — Betting Basics section with links to How To Read Odds, Odds Calculator, Parlay Calculator, Moneyline, Spread Betting, Over/Under, Live Betting, Parlay, and Offshore Betting.
#5 quick links — Sports Guides section with links to Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, and NASCAR betting guides.
#6 footer nav — Footer with company information, sportsbook odds links, betting guides, locations, and regulatory information.

Research Context (2026-03-09)

DraftKings launched an account-linking integration with ESPN on or before March 9, 2026, ahead of March Madness (starting March 17), enabling personalized betting suggestions tied to users' bracket picks and tailored wagers.[1]

This feature allows seamless account connections across platforms, with plans to track bets, access promotions based on favorite teams/players, and expand via the upcoming DraftKings Sports & Casino Super App, which will unify sportsbook, casino, lottery (via Jac