Sky Sports — Comp Analysis

2026-03-09 (3 captures)

Homepage Logged Out

Issue

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HERO

Top Stories editorial section with 16 featured articles from multiple sports (Football, F1, Cricket, Darts, Tennis) with images and article snippets

Content blocks (4)

#1 hero — Top Stories section featuring 16 editorial articles covering Football (Old Firm allocation news, Rodri ban escape, Sabrina Wittmann interview, Iran women's team refuge, Tottenham/Liverpool updates), F1 (Australian GP reactions, McLaren Mercedes engine concerns, Verstappen 24-hour race), Cricket (T20 World Cup analysis, Team of Tournament), Darts (Luke Littler PDC titles), and Tennis (Emma Raducanu Indian Wells).
#2 other — Leaderboard ad slot (mpu-1 div)
#3 live scores — Live Sport section with carousel showing current live event (Raceday Live on Sky Sports Racing) with options to Get Sky Sports or Get a Sky Sports Pass.
#4 recommendations — Don't miss these section with tabbed carousel navigation (5 tabs: Australian Grand Prix, EFL Highlights, Premier League, T20 World Cup, Premier League Darts) featuring video content and highlights.

Football Logged Out

Promos 1

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HERO

Main football page hero showing match footage with two officials in high-visibility jackets, displaying prominent video player with play button overlay

Content blocks (13)

#1 hero — Main football header area with navigation showing match footage with officials in high-visibility clothing
#2 promo banner — Cookie consent modal requesting permission to store and process cookie data for personalised content and ads
#3 editorial — Liverpool latest: Alisson misses Galatasaray trip with minor injury (UPDATE badge)
#4 editorial — Rodri escapes ban after raging at officials following draw at Spurs
#5 editorial — Man City latest: Haaland set to return against Real Madrid (UPDATE badge)
#6 editorial — Newcastle latest: Livramento could feature against Banco
#7 editorial — Arsenal latest: Rooney tells Arteta and Gunners to ignore unfair criticism
#8 editorial — Members of Iran women's team seek refuge in Australia
#9 editorial — World Cup latest: Iraq call for FIFA to postpone World Cup play-off (UPDATE badge)
#10 editorial — TWENTY-THREE players sent off in Brazil's first match after mass brawl
#11 editorial — He called me a TRAITOR 50 times! Mourinho sent off in fiery match against Porto!
#12 editorial — Police Scotland confirm arrests made after 'despicable' Old Firm pitch invasion
#13 featured event — Upcoming on Sky section with Leicester City featured match with team badges

Racing Logged Out

Promos 2

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HERO

Top Stories section featuring current racing news with prominent coverage of Wolverhampton racing meeting and Cheltenham Festival content

Content blocks (6)

#1 promo banner — Cookie consent modal requesting acceptance for personalized ads and analytics cookies from Sky and 25+ trusted partners.
#2 sport nav — Racing section navigation with links: Home, News, Racecards, Fast Results, Full Results, Watch, Pointers, Sky Bet, ABC, Pundits.
#3 editorial — Top Stories section featuring 15+ racing news articles including Wolverhampton racing, Cheltenham Festival tips, fast results, and recent race outcomes.
#4 in play — Live Horse Racing section with 'Raceday Live' showing on Sky Sports Racing channel with options to get Sky Sports or Sky Sports Pass.
#5 popular bets — Watch section displaying 10+ racing video content including Cheltenham tips, interviews with trainers, and Grand National features (2:24 to 3:08 minute videos).
#6 recommendations — Sky Bet promotions section featuring Super Sub offer and Safer Gambling (Take Time to Think) messaging.

Research Context (2026-03-09)

Sky Bet (Sky Sports' sportsbook) has maintained its £30-£40 free bet sign-up offer for new customers placing any qualifying bet (odds 1/1 or higher, min £0.05 stake), with no promo code needed; this was active as of early March 2026[1][3]. Ongoing promotions include Super Week free bets (£30), horse racing price boosts (e.g., 5-place payouts), Pick 7 free-to-play (up to £100,000 prizes), and a Prize Drop for EFL season tickets[1].

No product updates, redesigns, app changes, or r