DraftKings — Comp Analysis

2026-03-11 (2 captures)

Homepage Logged Out

Promos 15

Blocks 18

HERO

Login prompt with 'Log in and earn rewards on all DraftKings' products' messaging. Tabs for Rewards/Promos selection. First promotional card features: New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!

Content blocks (18)

#1 loyalty — Login prompt to earn rewards on all DraftKings products. Displays loyalty program information spanning DraftKings, Golden Nugget Online Casino, and Jackpocket Lottery.
#2 other — Tab navigation between 'Rewards' and 'Promos' sections with sport category toggles (Sportsbook/Casino).
#3 promo banner — New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY! Plus 100% Boost on NCAA Tournament Winner Bets.
#4 promo banner — NBA 30% SGP(x) Boost - Get a 30% Profit Boost on 4+ leg NBA SGP or SGPx bets.
#5 promo banner — College Basketball (M) Parlay Boost - Profit Boost on 3+ leg College Basketball bets.
#6 promo banner — Any Sport 20% Profit Boost - 20% Profit Boost on any bet.
#7 promo banner — Soccer SGP(x) Boost - Profit Boost on Soccer SGP or SGPx bets.
#8 promo banner — The Players Top Finish Parlay Boost - 20% Top Finish Boost for The Players Championship.
#9 promo banner — Refer a Friend! - Refer friends to DraftKings Sportsbook.
#10 promo banner — The Players Prop Boost - 30% Boost for Props on The Players Championship.
#11 promo banner — World Baseball Classic 25% Profit Boost - 25% Profit Boost on World Baseball Classic bets.
#12 promo banner — Ace Breaker - Place Aces bet and earn 66% Profit Boost for Break markets.
#13 promo banner — The CBB Board Betting Group - Curated DraftKings Betting Group for College Basketball with social features.
#14 promo banner — Arby's March Boxes & Baskets Challenge - $39,000 in total prizes, pick your square.
#15 promo banner — Join our Sportsbook Discord - Unlock exclusive prizes, early access to promotions, community engagement.
#16 promo banner — MY BUDGET BUILDER - Smart play starts with a solid budget. Responsible gaming tool.
#17 other — Program Info section detailing DraftKings' Reward Program spanning multiple platforms (DraftKings, Golden Nugget, Jackpocket).
#18 footer nav — Footer with company information, links to company pages, sportsbook odds by sport, betting guides, locations, and regulatory information.

Homepage Logged Out

Promos 0

Blocks 5

HERO

Large image-based hero section with headline 'HOW TO BET 101: SPORTS BETTING EXPLAINED' centered over sports betting imagery

Content blocks (5)

#1 hero — Main hero banner with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and background image for sports betting.
#2 editorial — Sports Betting Overview section explaining the fundamentals of sports betting, types of bets (moneyline, spread, parlay), and reasons to bet on sports.
#3 editorial — Learn the Lingo section introducing betting terminology and bet types for new bettors with sport-specific guides.
#4 quick links — Left sidebar navigation with betting basics (How to Read Odds, Odds Calculator, Parlay Calculator, Moneyline, Spread Betting, Over/Under, Live Betting, Parlay, Offshore Betting) and sports guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR).
#5 footer nav — Comprehensive footer with company information, sportsbook odds links (NFL, NBA, MLB, UFC, NHL, PGA, Soccer, Tennis, College Basketball, College Football, Live Odds, Super Bowl, NFL Playoffs), betting guides, office locations, and regulatory/responsible gaming information.

Research Context (2026-03-11)

DraftKings announced a strategic pivot into prediction markets, targeting a $10B opportunity amid slowing 2026 growth, including layoffs and a shift to achieve up to $900M in EBITDA.[6] The company confirmed plans to launch a market-making arm in this new sector.[7]

No product updates, app changes, redesigns, or regulatory news were reported in the last month. Promotional campaigns focused on the standard new-customer offer: bet $5, get $200 in bonus bets if the bet wins (min. -500