William Hill
Bookmaker← All sites · 5 weeks of data
2026-03-11 (3 captures)
Homepage Logged Out
Promos 7
Blocks 8
HERO
Horizontal scrolling carousel with quick-access links to major sports (Football, In-Play, Racing, Cheltenham Festival), promotions (Play for Free, Final One Standing, Lucky Stable), and other products (Greyhounds, Tennis, Live Casino, Vegas, games). Below that is a Storyly Stories carousel with 7 promotional story cards.
Content blocks (8)
- #1 hero — Horizontal carousel of sport/event quick links including Football, In-Play, Racing, Cheltenham Festival, Play for Free, Final One Standing, Lucky Stable, Greyhounds, Promos, Tennis, Live Casino, Vegas, and game titles.
- #2 social proof — Storyly Stories carousel with 7 interactive story groups covering promotions: LEV vs ARS In-Play, Epic Boost 2X Cheltenham, Top Prices Day Two, Extra Places Cheltenham, Acca Boost, 25% Winnings Boost, and Final One Standing.
- #3 promo banner — Featured Markets carousel displaying Epic Boost and Price Boost offers on upcoming football matches with boosted odds.
- #4 quick links — Sport navigation tabs: Football, Horse Racing, Tennis, Golf, Greyhounds.
- #5 featured event — Football section with Featured Events showing upcoming matches (Bayer Leverkusen vs Arsenal, Real Madrid vs Man City, PSG vs Chelsea, etc.) with H/D/A odds buttons.
- #6 accumulators — Popular Accas section for Football with iframe linking to accas hub content.
- #7 bet builder — Popular Bet Builders section for Football with iframe linking to bet builder hub content.
- #8 featured event — Horse Racing section with Next Races showing detailed racecards from Cheltenham (13:20, 14:00, 14:40, 15:20, 16:00, 16:40, 17:20) with runner details, jockeys, trainers, form, and odds.
Football Logged Out
Promos 6
Blocks 11
HERO
Carousel featuring three major featured matches (Real Madrid v Man City, PSG v Chelsea, Bodo/Glimt v Sporting CP) with accompanying promotional offers including Acca Boost, Impact Sub, 2 Up, and Final One Standing £50K tournament.
Content blocks (11)
- #1 hero — Carousel of featured football matches (Real Madrid v Man City, PSG v Chelsea, Bodo/Glimt v Sporting CP) with promotional banners for Acca Boost, Impact Sub, 2 Up, and Final One Standing offers.
- #2 quick links — Tab navigation showing Matches, Popular Bets (active), Price Boost, Competitions, Bet Builder Hub, and Virtual sections.
- #3 popular bets — Popular Accas section with iframe to accas-hub component showing pre-made accumulator bets.
- #4 bet builder — Popular Bet Builders section with iframe to bet-builder component for custom bet construction.
- #5 promo banner — Price Boost section featuring Wednesday 11th March boosted accumulators and enhanced odds on various football matches (7/1, 13/2, 10/1, 11/1, 11/2 odds displayed).
- #6 recommendations — #YourOdds section for Saturday 14 Mar 15:00 Premier League 2025/26 custom odds (66/1, 750/1, 8/13 displayed).
- #7 recommendations — Outrights section showing English Premier League (Sun 17 May 16:00) with odds for Arsenal, Man City, Man Utd, Liverpool, Aston Villa, Chelsea.
- #8 recommendations — UEFA Europa League Outright 2025/26 (Thu 12 Mar 17:30) with odds for Aston Villa, Lyon, Roma, Real Betis, Porto, Nottingham Forest.
- #9 recommendations — UEFA Conference League Outright 2025/26 (Thu 12 Mar 17:00) with odds for Crystal Palace, Strasbourg, Fiorentina, Rayo Vallecano, Mainz, Shakhtar Donetsk.
- #10 recommendations — Relegation section for English Premier League 2025/26 (Sat 14 Mar 15:00) with odds for Burnley, Wolves, West Ham, Tottenham, Nottingham Forest, Leeds.
- #11 editorial — Expandable content section 'Football Betting at William Hill' with comprehensive guides covering Premier League, Champions League, other major leagues (Championship, LaLiga, Serie A, Bundesliga), FA Cup, international football, betting markets, and accumulators.
Racing Logged Out
Promos 6
Blocks 6
HERO
Carousel banner promoting Cheltenham racing festival with 6 rotating promotional offers: 2x Epic Boosts Every Day, Extra Places on All Festival Races, Price Boosts on All Festival Races, Best Odds Guaranteed, Most Top Prices with William Hill (Oddschecker partnership), and Final One Standing £50K prize pool.
Content blocks (6)
- #1 hero — Carousel of 6 promotional banners for Cheltenham racing festival featuring Epic Boosts (2x daily), Extra Places, Price Boosts, Best Odds Guaranteed, Most Top Prices, and Final One Standing with linked 'Terms' buttons.
- #2 sport nav — Horse Racing sub-navigation with 8 tabs: Home (active), Next Races, Meetings, Future Races, Greyhounds, Specials, Tote, Virtual.
- #3 popular bets — Price Boosts section displaying 20+ boosted betting odds across multiple racecourses (Mahoning Valley, Tampa Bay Downs, Newcastle, Philadelphia, Southwell, Lyon La Soie) with stake limit notices.
- #4 featured event — Next Races section with tabbed navigation showing upcoming races sorted by time across All, UK & Ireland, Europe, US & Canada, South America, and Virtual Racing categories. First race: 17:47 Mahoning Valley.
- #5 footer nav — Quick Links section with navigation to Greyhounds, Virtual Horse Racing, Naps Table, Top Bets, and Tote.
- #6 footer nav — Expandable FAQ section: 'Horse Racing Betting at William Hill'
Research Context (2026-03-11)
No major launches, product changes, redesigns, app updates, or regulatory announcements for William Hill online sportsbook in the last month (Feb 11 - Mar 11, 2026).
Ongoing promotions remain standard, including the £40 new customer free bets (bet £10 at 1/2+ odds) highlighted in March 2026 reviews[1][2][7][8]. Bet Boosts continue on NBA, tennis, soccer, and horse racing, e.g., enhanced NBA odds like +600 to +700[2][3][6]. Acca Boosts apply to 4+ football selections (1/5+ odds) via
Metrics Over Time
| Date | Promos | Blocks | Nav Items |
|---|---|---|---|
| 2026-03-05 | 5 | 10 | 7 |
| 2026-03-09 | 19 | 5 | 6 |
| 2026-03-11 | 7 | 8 | 6 |
| 2026-03-12 | 29 | 6 | 6 |
| 2026-03-18 | 7 | 8 | 6 |
