DraftKings — Comp Analysis

2026-03-12 (2 captures)

Homepage Logged Out

Promos 10

Blocks 12

HERO

Log in and earn rewards on all DraftKings' products. Tabs for Rewards and Promos with Sportsbook/Casino toggle. User is logged out.

Content blocks (12)

#1 hero — Loyalty program header with login prompt and tab navigation between Rewards and Promos sections. Currently on Promos tab.
#2 promo banner — New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY! with 100% Boost on NCAA Tournament Winner Bets. Sign Up CTA.
#3 promo banner — Any Sport 20% Profit Boost - Get a 20% Profit Boost to use on any bet today. Opt In CTA.
#4 promo banner — The Players Top Finish Parlay Boost - Get a 20% Top Finish Boost for the Players Championship. Opt In CTA.
#5 promo banner — The Players Prop Boost - Get a 30% Boost for a Prop on the Players Championship. Opt In CTA.
#6 promo banner — Ace Breaker - Place an Aces bet and earn a 66% Profit Boost for Break markets. Opt-In CTA.
#7 social proof — The CBB Board Betting Group - Curated DraftKings Betting Group for college basketball with community features. Join Now CTA.
#8 promo banner — Arby's March Boxes & Baskets Challenge - $39,000 in total prizes pool challenge. Enter Now CTA.
#9 promo banner — Refer a Friend - Refer friends to DraftKings Sportsbook. Refer Now CTA.
#10 other — Join our Sportsbook Discord - Unlock exclusive prizes, giveaways, early access to promotions, direct team access. Link Now CTA.
#11 other — MY BUDGET BUILDER - Smart play starts with a solid budget. Set A Budget CTA.
#12 other — Program Info widget showing DraftKings Reward Program spans multiple products (DraftKings, Golden Nugget Online Casino, Jackpocket Lottery). Responsible Gaming Center link included.

Homepage Logged Out

Promos 1

Blocks 5

HERO

HOW TO BET 101: SPORTS BETTING EXPLAINED - Hero image with sports betting illustration and prominent heading explaining the page covers sports betting fundamentals.

Content blocks (5)

#1 hero — Hero banner with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and background image of sports betting concept.
#2 editorial — Sports Betting Overview section explaining core concepts of sports betting including moneyline, spread, and parlay bets with benefits for new and experienced gamblers.
#3 editorial — Learn the Lingo - Bet Types Explained section introducing terminology and beginner-level breakdown of betting basics for each sport.
#4 other — Left sidebar navigation with 'How To Bet' section containing links to Betting Basics (Odds, Calculators, Moneyline, Spread, Over/Under, Live Betting, Parlay, Offshore Betting) and Sports Guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR).
#5 footer nav — Comprehensive footer with company information, sportsbook odds links (NFL, NBA, MLB, UFC, NHL, PGA, Soccer, Tennis, College Basketball, College Football, Live, Super Bowl, NFL Playoffs), betting guides, locations, regulatory information, and social links.

Research Context (2026-03-12)

In the last month (Feb 12–Mar 12, 2026), DraftKings has primarily promoted ongoing new customer bonus bet campaigns tied to major sports events, with no major product launches, redesigns, app updates, or regulatory announcements in search results.

Key promotional campaigns (active as of early March):

Bet $5, get $200 in bonus bets if the bet wins (min. -500 odds); promoted in Ballislife video (Mar 8, 2026) for basketball content, ends Jan 25, 2026 (extended visibility), token expi