William Hill
Bookmaker← All sites · 5 weeks of data
2026-03-12 (3 captures)
Homepage Logged Out
Promos 29
Blocks 6
HERO
Sport/promo quick-link carousel with 17 buttons; prominent Cheltenham Festival theme with multiple promotional offers related to racing
Content blocks (6)
- #1 sport nav — Horizontal carousel with 17 sport/promo quick-link buttons including Football, In-Play, Racing, Cheltenham Festival, and promotional tiles like Play for Free and Vegas.
- #2 interactive stories — Storyly widget with 9 circular story thumbnails: Epic Boost Mares' Novices' Chase, Epic Boost 2X Cheltenham, Top Prices Day Two, Extra Places Cheltenham, Thursday's Racing, Epic Boost, Acca Boost, 25% Winnings Boost, Final One Standing.
- #3 promo banner — Promotional banner section (hidden-markets-container) for dynamic promo content.
- #4 featured event — Featured Markets carousel with 20+ promotional betting offers including Epic Boosts and Price Boosts across horse racing, football, golf, and darts. Contains market titles, dates/times, stake limits, and original/boosted odds.
- #5 popular bets — Horse Racing section displaying next races at Cheltenham: 13:20 (22 runners), 14:00 (19 runners), 14:40 (7 runners) with runner details, odds, jockeys, and trainers.
- #6 other — Sport filter navigation tabs: Horse Racing, Football, Darts, Tennis, Golf, Greyhounds.
Football Logged Out
Promos 6
Blocks 8
HERO
Featured match carousel showcasing Lille vs Aston Villa as primary hero image with carousel dots/buttons indicating 6 additional promotional items (Nottingham Forest vs Midtjylland, Acca Boost, Impact Sub, 2 Up, Final One Standing). Additional promotional carousel navigation tabs visible below.
Content blocks (8)
- #1 hero — Featured match carousel with Lille vs Aston Villa, Nottingham Forest vs Midtjylland, and promotional banners for Acca Boost, Impact Sub, 2 Up, and Final One Standing.
- #2 sport nav — Tab navigation with Matches, Popular Bets (selected), Price Boost, Competitions, Bet Builder Hub, and Virtual options.
- #3 accumulators — Popular Accas section with iframe embed displaying acca betting options.
- #4 bet builder — Popular Bet Builders section with iframe embed displaying bet builder options.
- #5 promo banner — Price Boost section featuring boosted accas for Thursday 12 March including Nottingham Forest, Celta Vigo, Crystal Palace matches with odds ranging from 8/1 to 17/2.
- #6 recommendations — #YourOdds custom betting section for Premier League 2025/26 allowing users to build custom odds combinations with options up to 750/1.
- #7 other — Outrights section covering English Premier League, UEFA Champions League, UEFA Europa League, UEFA Conference League, and Relegation markets.
- #8 editorial — Long-form content about Football Betting at William Hill covering Premier League, Champions League, other leagues, FA Cup, international football, and available betting markets.
Racing Logged Out
Promos 28
Blocks 6
HERO
Horse Racing page header with navigation breadcrumb and main title, followed by promotional carousel featuring betting offers (EPIC Boost, Extra Places, Price Boosts, Best Odds Guaranteed, Lucky Stable, Final One Standing, Most Top Prices)
Content blocks (6)
- #1 hero — Page header with breadcrumb navigation (Home > Horse Racing) and main title 'Horse Racing'
- #2 promo banner — Horizontal carousel of 8 promotional banners including EPIC Boost, Extra Places, Price Boosts, Best Odds Guaranteed, Lucky Stable, and Final One Standing offers with tabbed navigation
- #3 sport nav — Horizontal tab navigation with 8 items: Home, Next Races, Meetings, Future Races, Greyhounds, Specials, Tote, Virtual
- #4 featured event — Cheltenham Festival - Day Three section with 7 race times (13:20, 14:00, 14:40, 15:20, 16:00, 16:40, 17:20). Displays first race details (13:20 Cheltenham, Class 1 Jumps, 22 runners, 2 miles) with horse listings including odds
- #5 popular bets — Price Boosts carousel with 20+ boosted odds across multiple races at Mont De Marsan, Limerick, and Cheltenham, showing time, horse/bet description, and enhanced odds (e.g., 9/2, 5/1, 7/2)
- #6 recommendations — Next Races section with filterable tabs (All, UK & Ireland, Europe, South Africa, US & Canada) showing upcoming race times and locations
Research Context (2026-03-12)
No major product updates, redesigns, app changes, or regulatory announcements for William Hill sportsbook were reported in the last month (February 12 to March 12, 2026)[1][2].
Promotional campaigns and ongoing offers:
- Standard £40 new customer free bets (bet £10 at 1/2 odds or higher) remain active, promoted for March 2026 across football and other sports[1][7][8].
- Daily Bet Boosts continue on NBA, NFL, soccer bet builders, and longshot odds (e.g., NBA "Each Team Over 115 point
Metrics Over Time
| Date | Promos | Blocks | Nav Items |
|---|---|---|---|
| 2026-03-05 | 5 | 10 | 7 |
| 2026-03-09 | 19 | 5 | 6 |
| 2026-03-11 | 7 | 8 | 6 |
| 2026-03-12 | 29 | 6 | 6 |
| 2026-03-18 | 7 | 8 | 6 |
