DraftKings — Comp Analysis

2026-03-13 (2 captures)

Homepage Logged Out

Promos 12

Blocks 6

HERO

Login/sign-up prompt banner with messaging 'Log in and earn rewards on all DraftKings' products'. No personalised user greeting (logged-out state).

Promotions (12)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
enhanced_odds Any Sport 20% Profit Boost
event_promo The Players Prop Boost
enhanced_odds Soccer SGP(x) Boost
event_promo World Baseball Classic SGP(x) Boost
event_promo The Players Top Finish Parlay Boost
event_promo Ace Breaker
other The CBB Board Betting Group
event_promo Arby's March Boxes & Baskets Challenge
loyalty Refer a Friend!
loyalty Join our Sportsbook Discord
other MY BUDGET BUILDER

Content blocks (6)

#1 hero — Header with login/sign up prompt. Logged-out state with 'Log in and earn rewards on all DraftKings' products' messaging.
#2 loyalty — Reward Center tab interface with 'Rewards' and 'Promos' tabs. Currently on Promos tab. Sportsbook/Casino toggle.
#3 recommendations — Carousel of 12 promotional offer cards for Sportsbook (College Basketball, Sports Boosts, Props, SGP, Baseball, Golf, Tennis, Betting Groups, March Madness pools, Referral, Discord, Budget Builder).
#4 other — Program Info section explaining DraftKings Reward Program spans multiple products (DraftKings, Golden Nugget, Jackpocket). Responsible Gaming Center link.
#5 social proof — Mini social widget showing logged-out message: 'You must be logged in to view this content' with Log In button.
#6 footer nav — Comprehensive footer with company links, sportsbook odds links (NFL, NBA, MLB, UFC, NHL, PGA, Soccer, Tennis, College Basketball/Football, Live, Super Bowl), betting guides, locations, regulatory information.

Homepage Logged Out

Promos 0

Blocks 6

HERO

Large illustrated hero section with heading 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and sports betting themed graphic showing money and sports elements

Content blocks (6)

#1 hero — Hero banner with large heading 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and sports betting illustration
#2 editorial — Sports Betting Overview section explaining core concepts of sports betting, moneyline bets, spread bets, parlays, and prop bets with detailed explanatory text
#3 editorial — Learn the Lingo - Bet Types Explained section introducing beginner-level breakdown of betting terminology and sport-specific guides
#4 quick links — Navigation links organized under Betting Basics (How To Read Odds, Odds Calculator, Parlay Calculator, Moneyline, Spread Betting, Over/Under, Live Betting, Parlay, Offshore Betting) and Sports Guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR)
#5 other — Call-to-action button 'Bet Legally' linking to main sportsbook
#6 footer nav — Footer with company information, links to sportsbook odds pages (NFL, NBA, MLB, UFC, NHL, PGA, Soccer, Tennis, College Basketball, College Football, Live Odds, Super Bowl, NFL Playoffs), betting guides, office locations, and regulatory information

Research Context (2026-03-13)

DraftKings announced layoffs and a strategic restructuring in early 2026 amid slowing growth, redirecting capital toward a $10 billion prediction markets opportunity while targeting up to $900 million in EBITDA.[5]

No product updates, redesigns, app changes, or regulatory news specific to DraftKings appear in recent coverage. Ongoing promotional campaigns include: