DraftKings — Comp Analysis

2026-03-17 (2 captures)

Homepage Logged Out

Promos 11

Blocks 5

HERO

DraftKings Sportsbook header with logo, navigation menu, and login/sign up prompt. Shows 'Want to start placing bets?' messaging.

Promotions (11)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
enhanced_odds Soccer SGP(x) Boost
enhanced_odds Any Sport 20% Profit Boost
enhanced_odds World Baseball Classic SGP Boost
event_promo Arby's March Boxes & Baskets Challenge
enhanced_odds Valspar Top Finish Parlay Boost
other The CBB Board Betting Group
loyalty Refer a Friend!
other Join our Sportsbook Discord
other 30% OFF FAIRWAY COLLECTION
other MY BUDGET BUILDER

Content blocks (5)

#1 hero — Header with DraftKings Sportsbook branding, login prompt, and navigation menu.
#2 loyalty — Reward center with Rewards and Promos tabs. Shows message to log in and earn rewards on all DraftKings products.
#3 promo banner — Carousel of promotional offers with Sportsbook/Casino toggle. Displays named promotions with descriptions and CTAs.
#4 other — Program Info section describing DraftKings Reward Program spanning Sportsbook, Golden Nugget Online Casino, and Jackpocket Lottery.
#5 footer nav — Footer with company links, sportsbook odds links, betting guides, locations, and regulatory information.

Homepage Logged Out

Promos 0

Blocks 5

HERO

Large hero section with image and headline 'HOW TO BET 101: SPORTS BETTING EXPLAINED' explaining fundamentals of sports betting to new users.

Content blocks (5)

#1 hero — Hero section with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and background image related to sports betting.
#2 editorial — Main content section with 'Sports Betting Overview' explaining the basics of sports betting, types of bets (moneyline, spread, parlay), and reasons to bet on sports.
#3 editorial — 'Learn the Lingo - Bet Types Explained' section introducing new bettors to sports betting terminology and offering sport-specific guides.
#4 quick links — Left sidebar navigation with links to betting basics (How To Read Odds, Moneyline, Spread, Parlay, Live Betting, Over/Under) and sport-specific guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR).
#5 footer nav — Footer with company links, sportsbook odds links, betting guides, office locations, and regulatory information.

Research Context (2026-03-17)

Based on the available search results, I can identify the following recent DraftKings promotional activities, though the results lack comprehensive product update or regulatory news coverage:

Active Promotional Campaigns:

DraftKings has been running multiple sports betting promotions across various content partnerships:

NBA Player Props Promotion (ended 3/8/26): "Bet $5, Get $300 in Bonus Bets" offer for new customers using promo code BIGPOD, featured on The Big Podcast with Shaq[3]