DraftKings — Comp Analysis

2026-03-18 (3 captures)

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Promos 13

Blocks 5

HERO

Promotional carousel banner section with tabbed interface (Rewards/Promos toggle). Featured offer: 'New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!' with descriptive text and dual CTAs (See Details, Sign Up).

Promotions (13)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
enhanced_odds NBA 30% SGP(x) Boost
enhanced_odds Soccer SGP(x) Boost
enhanced_odds NHL 30% SGP(x) Boost
enhanced_odds Batter Futures Parlay Profit Boost
enhanced_odds Tennis 30% Profit Boost
enhanced_odds Valspar Top Finish Parlay Boost
event_promo JIMMY JOHNS' & ALL THE SMOKE BRACKET CHALLENGE
other The CBB Board Betting Group
loyalty Refer a Friend!
loyalty Join our Sportsbook Discord
other 30% OFF FAIRWAY COLLECTION
other MY BUDGET BUILDER

Content blocks (5)

#1 promo banner — Header with login/sign-up prompt. 'Log in and earn rewards on all DraftKings' products' with Log In button.
#2 loyalty — Rewards/Promos tab interface with Sportsbook/Casino toggles. Promos tab is active.
#3 recommendations — Carousel of 14 promotional offers spanning sports boosts, welcome bonuses, betting groups, referral program, Discord link, and merchandise/responsible gaming offers.
#4 other — Program Info section explaining DraftKings Reward Program spanning multiple products (DraftKings, Golden Nugget, Jackpocket).
#5 footer nav — Footer with company links, sportsbook odds links, betting guides, locations, regulatory info, and social media.

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Promos 0

Blocks 6

HERO

Large hero image with heading 'HOW TO BET 101: SPORTS BETTING EXPLAINED' introducing the educational content about sports betting fundamentals.

Content blocks (6)

#1 hero — Hero section with large heading 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and sports betting imagery.
#2 editorial — Sports Betting Overview section explaining core concepts of sports betting, including moneyline, spread, and parlay bets. Describes benefits of betting on sports.
#3 editorial — Learn the Lingo - Bet Types Explained section introducing beginners to sports betting terminology and phrases with sport-specific breakdowns.
#4 quick links — Betting Basics section with links to How To Read Odds, Odds Calculator, Parlay Calculator, and various bet type guides (Moneyline, Spread, Over/Under, Live Betting, Parlay, Offshore Betting).
#5 quick links — Sports Guides section with links to sport-specific betting guides for Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, and NASCAR.
#6 footer nav — Comprehensive footer with company information, sportsbook odds links, betting guides, locations, and regulatory disclaimers.

Homepage Logged Out

Promos 13

Blocks 8

HERO

Header with DraftKings Sportsbook branding, platform navigation menu, and prominent login/sign up CTA stating 'Want to start placing bets?' with 'LOG IN | SIGN UP' button.

Promotions (13)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
enhanced_odds NBA 30% SGP(x) Boost
enhanced_odds Soccer SGP(x) Boost
enhanced_odds NHL 30% SGP(x) Boost
enhanced_odds Batter Futures Parlay Profit Boost
enhanced_odds Tennis 30% Profit Boost
event_promo Valspar Top Finish Parlay Boost
event_promo JIMMY JOHNS' & ALL THE SMOKE BRACKET CHALLENGE
other The CBB Board Betting Group
loyalty Refer a Friend!
other Join our Sportsbook Discord
other 30% OFF FAIRWAY COLLECTION
other MY BUDGET BUILDER

Content blocks (8)

#1 hero — DraftKings Sportsbook header with platform navigation (Daily Fantasy, Sportsbook, Casino, Pick6, Lottery, Predictions, DK Horse) and account login/sign up call-to-action.
#2 promo banner — Promos tab active with Sportsbook/Casino toggle. Primary carousel of promotional offer cards displayed below.
#3 other — Loyalty/Rewards program section with tab navigation between Rewards and Promos tabs.
#4 other — Program Info widget explaining DraftKings Reward Program spans multiple products (DraftKings, Golden Nugget Online Casino, Jackpocket Lottery).
#5 other — Responsible Gaming Center section with link and messaging about budget management.
#6 other — Betslip section showing 0 picks selected with instructions and odds settings.
#7 social proof — Mini social widget indicating user must be logged in to view social content with Log In button.
#8 footer nav — Comprehensive footer with company info, links, sportsbook odds links, betting guides, office locations, and regulatory information.

Research Context (2026-03-18)

DraftKings Promotional Campaigns (March 2026):

DraftKings launched a "bet $5, get $200 in bonus bets instantly" offer for new users, heavily promoted in March Madness content (e.g., Round 1 previews on CBS Sports YouTube, March 2026) and combat sports podcasts, valid through April 6, 2026.[1][4][5] This ties into live betting emphasis for NCAA tournament games, positioning DraftKings as "#1 for live betting."[1]

Sportsbook & DFS Activity:

Active NBA DFS coverage on March 17, 2026, v