William Hill
Bookmaker← All sites · 5 weeks of data
2026-03-18 (6 captures)
Homepage Logged Out
Promos 7
Blocks 8
HERO
Sport and product navigation carousel with quick-access buttons for Football, In-Play, Racing, Final One Standing, Greyhounds, Play for Free, Promos, Tennis, Live Casino, Vegas, and other products. Below is a Storyly story carousel with promotional offers.
Promotions (7)
- other EPIC
- acca Acca Boost
- event_promo Wednesday's Racing
- enhanced_odds 25% Winnings Boost
- other Impact Sub
- event_promo Grand National NRMB
- event_promo Final One Standing
Content blocks (8)
- #1 sport nav — Horizontal carousel with quick-access sport and product buttons: Football, In-Play, Racing, Final One Standing, Greyhounds, Play for Free, Promos, Tennis, Live Casino, Vegas, Centurion Winner, Vegas Roulette, Bingo, Virtual World, Lotteries.
- #2 interactive stories — Storyly widget with 7 story-format promotional carousels: EPIC, Acca Boost, Wednesday's Racing, 25% Winnings Boost, Impact Sub, Grand National NRMB, Final One Standing.
- #3 promo banner — Featured Markets section with carousel of Epic Boosts and Price Boosts for football and horse racing matches.
- #4 featured event — Football section with featured events including Barcelona vs Newcastle, Liverpool vs Galatasaray, Tottenham vs Atletico Madrid, Bayern Munich vs Atalanta, and additional matches with H/D/A odds.
- #5 popular bets — Popular Accas section for Football with embedded iframe content from tai.checkd-dev.com.
- #6 bet builder — Popular Bet Builders section for Football with embedded iframe content from tai.checkd-dev.com.
- #7 featured event — Horse Racing section with carousel of featured events across Hereford and Huntingdon racecourses with multiple race times.
- #8 featured event — Tennis section with featured events (partial content visible in HTML cutoff).
Football Logged Out
Promos 10
Blocks 9
HERO
Carousel banner with Epic Boost offer and 10 additional promotional slides featuring Champions League matches (Barcelona vs Newcastle, Liverpool vs Galatasaray, Tottenham vs Atletico Madrid, Bayern Munich vs Atalanta) and promotional offers (Acca Boost, Impact Sub, 2 Up, Final One Standing, Safer Gambling, Bonus Drop Boost).
Promotions (10)
- event_promo Epic Boost
- acca Acca Boost
- event_promo Impact Sub
- enhanced_odds 2 Up
- event_promo Final One Standing
- enhanced_odds Bonus Drop Boost
- acca Barcelona, Bayern Munich & Liverpool All To Win (90 Mins)
- acca Newcastle, Liverpool & Tottenham All To Win (90 Mins)
- acca Barcelona, Liverpool & Atletico Madrid All To Win (90 Mins)
- acca Newcastle, Bayern Munich & Liverpool All To Win (90 Mins)
Content blocks (9)
- #1 hero — Carousel banner featuring 'Epic Boost' and multiple match-specific promotional images (Barcelona vs Newcastle, Liverpool vs Galatasaray, Tottenham vs Atletico Madrid, Bayern Munich vs Atalanta, Acca Boost, Impact Sub, 2 Up, Final One Standing, Safer Gambling, Bonus Drop Boost).
- #2 quick links — Tab navigation with sections: Matches, Popular Bets (selected), Price Boost, Competitions, Bet Builder Hub, Virtual.
- #3 accumulators — Popular Accas section with iframe-based content showing accumulated betting options.
- #4 bet builder — Popular Bet Builders section with iframe-based content for custom bet construction.
- #5 recommendations — Price Boost section with Wed 18th March Football Boosted Accas including Barcelona/Bayern/Liverpool All To Win (15/8), Newcastle/Liverpool/Tottenham All To Win (14/1), and others.
- #6 interactive stories — #YourOdds section with multiple custom odds offerings for Champions League matches and Premier League 2025/26 season, allowing users to request custom betting odds.
- #7 recommendations — Outrights section covering English Premier League (2025/26), UEFA Champions League (2025/26), UEFA Europa League (2025/26), and UEFA Conference League (2025/26) winner odds.
- #8 recommendations — Relegation section for English Premier League 2025/26 with odds for West Ham (6/4), Tottenham (7/4), Nottingham Forest (5/2), Leeds (11/2), etc.
- #9 editorial — Football Betting at William Hill - informational section covering Premier League betting, outright markets, top goalscorer odds, relegation odds, and Final One Standing game with links to relevant betting pages.
Racing Logged Out
Promos 7
Blocks 12
HERO
William Hill sportsbook header with logo, cross-product navigation carousel (Sports, Vegas, Live Casino, Bingo, Poker, Promotions), and user action buttons (Login, Join).
Promotions (7)
- event_promo Grand National Non-Runner Money Back
- enhanced_odds Best Odds Guaranteed
- event_promo Price Boost
- event_promo Each Way Extra
- other Final One Standing
- other Safer Gambling
- other Bonus Drop Boost
Content blocks (12)
- #1 hero — Header with William Hill logo, Login/Join buttons, and cross-product navigation (Sports, Vegas, Live Casino, Bingo, Poker, Promotions).
- #2 sport nav — Breadcrumb navigation showing 'Home > Horse Racing' with page title 'Horse Racing'.
- #3 promo banner — Carousel of 7 promotional banners: Grand National Non-Runner Money Back, Best Odds Guaranteed, Price Boost, Each Way Extra, Final One Standing, Safer Gambling, Bonus Drop Boost. Each banner is clickable with associated terms link.
- #4 sport nav — Horizontal tab navigation for Horse Racing sections: Home, Next Races, Meetings, Future Races, Greyhounds, Specials, Tote, Virtual.
- #5 featured event — 'Next Races' section with region filter tabs (All, UK & Ireland, Europe, South Africa, US & Canada, Asia, Australia & NZ, South America, Virtual Racing) and horizontally scrolling race time carousel showing upcoming races (10:25 Redcliffe, 10:35 Bathurst, 10:40 Happy Valley, etc.). Currently displaying 10:25 Redcliffe as selected.
- #6 recommendations — Featured race details for 10:25 Redcliffe with Flat race type, 10 runners, betting odds display, and 'Bet 50+' CTA button. Followed by additional races: Neeaderason (11/8 odds) and Cherries On Top (4/1 odds).
- #7 other — 'View Full Card (10 Runners)' link to expand full race details.
- #8 other — 'Price Boosts' section header with listed boosts: 14:00 Hereford 'Kapanazov (2:00 Her) & Dwight K Schrute (2:30 Her) Bets To Win' (1/1 boost) and 14:00 Hereford 'Kingor 3 Length' (Stake Limit Apply). Next boost at 14:00 Hereford also visible.
- #9 recommendations — 'Popular Accas' section (header visible, content below fold).
- #10 recommendations — 'Popular Bet Builders' section (header visible, content below fold).
- #11 quick links — 'Quick Links' footer section with links: Greyhounds, Virtual Horse Racing, Naps Table, Tote, Top Bets.
- #12 footer nav — Bottom section with 'Horse Racing Betting at William Hill' disclosure button (expandable).
Homepage Logged Out
Promos 5
Blocks 11
HERO
William Hill Sports Betting header with carousel navigation (Sports, Vegas, Live Casino, Bingo, Poker, Promotions), Login and Join buttons prominently displayed.
Promotions (5)
- event_promo Bonus Drop Boost
- acca Acca Boost
- enhanced_odds 25% Winnings Boost
- other Impact Sub
- event_promo Final One Standing
Content blocks (11)
- #1 hero — Main header with William Hill logo, navigation carousel showing Sports, Vegas, Live Casino, Bingo, Poker, Promotions. Login/Join buttons visible.
- #2 sport nav — Left sidebar with In-Play, Search, Popular sports (Football, Horses, In-Play, Final One Standing, Bonus Drop Boost), and A-Z Sports listing with 33 sports categories.
- #3 interactive stories — Interactive Stories carousel with 7 story groups: EPIC, Acca Boost, Wednesday's Racing, 25% Winnings Boost, Impact Sub, and others. Circular story-style thumbnails with Storyly widget implementation.
- #4 promo banner — Promotional content sections with multiple offers displayed in carousel format. Multiple promotional banners visible with yellow highlighting.
- #5 featured event — Featured events and betting markets displayed in tabular format with odds, event details, and action buttons.
- #6 in play — In-Play betting section with live events and real-time odds updates.
- #7 popular bets — Popular bets section showing frequently selected betting options across various sports.
- #8 accumulators — Accumulator/parlay betting options and acca-related promotions displayed.
- #9 bet builder — Bet Builder feature allowing users to create custom multi-part bets.
- #10 editorial — Editorial content, expert tips, big event previews and analysis as mentioned in stories container.
- #11 footer nav — Footer navigation with additional links and site information.
Football Logged Out
Promos 1
Blocks 7
HERO
William Hill header with logo, navigation carousel (Sports, Vegas, Live Casino, Bingo, Poker, Promotions), Login and Join buttons, and promotional banner for John Stones Football Championship promotion with accompanying image.
Promotions (1)
- event_promo John Stones Football Championship
Content blocks (7)
- #1 hero — Main header with William Hill branding, login/join buttons, and carousel navigation including Sports, Vegas, Live Casino, Bingo, Poker, and Promotions links.
- #2 sport nav — Primary navigation carousel showing Football sub-sections: Featured, Daily List, In-Play, Coupons, Competitions, Bet Builder, Search, Results, #YourOdds, Virtual.
- #3 promo banner — Promotional banner section visible in header area featuring 'John Stones Football Championship' promotion with accompanying imagery.
- #4 featured event — Featured events and match listings displayed in main content area with odds, teams, and betting options for current football matches.
- #5 quick links — Popular quick links section in sidebar showing: Football, In-Play, Horses, Final One Standing, Bonus Drop Boost.
- #6 other — Breadcrumb navigation showing: Home / Football, with page heading 'Football Highlights'.
- #7 other — Toolbar with accent price, sports menu, promos, betslip, my bets, Vegas, and Roulette quick access buttons.
Racing Logged Out
Promos 6
Blocks 7
HERO
Non-Runner Money Back promotional banner for Aintree Grand National horse racing event, featuring large yellow text 'NON-RUNNER MONEY BACK' with Terms link and associated promotional messaging about money back guarantees on non-runner selections.
Promotions (6)
- event_promo Non-Runner Money Back
- enhanced_odds Best Odds Guaranteed
- enhanced_odds Price Boost
- event_promo Each Way Extra
- event_promo Final One Standing
- other Safer Gambling
Content blocks (7)
- #1 hero — Non-Runner Money Back promotional banner for the Grand National horse racing event with large yellow text and call-to-action link to event page.
- #2 promo banner — Promotional carousel displaying multiple horse racing offers including Best Odds Guaranteed, Price Boost, Each Way Extra, Final One Standing, and Safer Gambling.
- #3 featured event — The Grand National event banner with image and promotional messaging, linked to racing event details.
- #4 live scores — Live Racing TV section showing racing and greyhounds content with video player and thumbnail cards for upcoming races.
- #5 popular bets — Top Bets section displaying recent horse racing bets with odds, dates, and outcomes (Win/Loss indicators shown with odds like 5/2, 4/9, 8/13, 13/8, EVS, 10/3, 2/1).
- #6 other — Racing & Greyhounds content area featuring UK & Irish racing section with promotional cards for Vegas Sports Roulette, VIP Vegas, Final One Standing, Virtual World, Threshold the Gold, and Purple Nights.
- #7 footer nav — Footer navigation with Help, Terms & Privacy, Join Us, Find Us, Our Apps, and responsible gambling messaging including CrimeSloppers and GAMSTOP links.
Research Context (2026-03-18)
William Hill has maintained its core sign-up offer (Bet £10, Get £30 Free Bets with promo code G30) and existing customer promotions like Best Odds Guaranteed (BOG), daily Bet Boosts (e.g., NBA boosts), and Acca Boosts for football accas (4+ selections, min odds 1/5) through March 2026[1][2][4]. Casino promotions include £20 Free Welcome Bonus on Luck o' the Irish Go For Gold, plus Stake £10 Get 100 Free Spins on Golden Fields and Granny vs Zombies[1].
No new **product l
Metrics Over Time
| Date | Promos | Blocks | Nav Items |
|---|---|---|---|
| 2026-03-05 | 5 | 10 | 7 |
| 2026-03-09 | 19 | 5 | 6 |
| 2026-03-11 | 7 | 8 | 6 |
| 2026-03-12 | 29 | 6 | 6 |
| 2026-03-18 | 7 | 8 | 6 |
