Conversion & Engagement Signals
2026-04-01
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Previous Weeks
Key Takeaways Personalisation is near-absent across the dataset. Only 3 of 18 usable sites show any personalisation signals whatsoever: 888sport surfaces banner segmentation parameters (VIP status, FTD flag, user mode) even for logged-out users; Midnite exposes a user team identifier ("Lee Man FC") ...
Key Takeaways Only 1 of 19 analysable sites (Bet365) was successfully captured logged-in, with its session expired, preventing any meaningful assessment of logged-in personalisation across the industry Bet365 leads promotional density with 8 distinct offers on its logged-out homepage, compared to ju...
Key Takeaways Bet365 shows zero personalisation even when logged in - both logged-out and logged-in captures display identical promotional carousels and content blocks, suggesting personalisation occurs deeper in the funnel rather than on the homepage William Hill employs Instagram-style story carou...