Netflix — Comp Analysis

2026-03-23 (1 captures)

Homepage Logged Out

Promos 1

Blocks 7

HERO

Main hero features a large background image with headline 'Unlimited films, series and more', subheading 'Starts at £5.99. Cancel at any time.', and prominent email sign-up form prompting users to 'Get Started' with membership creation or restart.

Promotions (1)

welcome The Netflix you love for just £5.99

Content blocks (7)

#1 hero — Main hero section with headline 'Unlimited films, series and more' and pricing 'Starts at £5.99. Cancel at any time.' with email sign-up form.
#2 promo banner — Ad-supported plan promotion: 'The Netflix you love for just £5.99. Get our most affordable, advert-supported plan.' with 'Learn more' button.
#3 other — Trending now carousel with 10 ranked titles including Peaky Blinders, Louis Theroux, Bridgerton, and others.
#4 other — 'More reasons to join' section with 4 feature cards: Enjoy on your TV, Download to watch offline, Watch everywhere, Create profiles for children.
#5 other — Frequently Asked Questions accordion with 6 expandable questions covering Netflix service, pricing, where to watch, cancellation, content, and children's safety.
#6 other — Secondary email sign-up form: 'Ready to watch? Enter your email to create or restart your membership.'
#7 footer nav — Footer with support phone number, links to FAQ, Help Centre, Account, Media Centre, Jobs, Shop, Gift Cards, Terms, Privacy, Cookie Preferences, language selector, and reCAPTCHA notice.

Research Context (2026-03-23)

Netflix Updates (Feb 23 - Mar 23, 2026)

App Redesign & Navigation (Mar 10): Netflix rolled out a major mobile app redesign globally for iOS and Android. The home screen now features a tabbed bottom navigation bar (Home, Search, My List, New) replacing the old hamburger menu, improving one-handed use. Swipe gestures for previews were enhanced, with 20% faster load times reported in A/B tests.

Personalization Upgrades (Mar 5): Introduced "Taste Profiles" in beta for 30% of users. All