Spotify
Tech← All sites · 10 weeks of data
2026-03-23 (1 captures)
Homepage Logged Out
Promos 0
Blocks 10
HERO
Spotify branding with 'Open App' button in top right and menu icon. Premium subscription banner visible at top.
Content blocks (10)
- #1 promo banner — Premium subscription banner with close button at top of page
- #2 hero — Spotify logo/branding with Open App button and menu in header
- #3 recommendations — Trending songs carousel with 20 tracks including SWIM, Click Clack Symphony, Lush Life, etc.
- #4 recommendations — Popular artists carousel featuring Rihanna, Lady Gaga, Ed Sheeran, Coldplay, Calvin Harris, Billie Eilish, Drake, Taylor Swift and others (20+ artists)
- #5 recommendations — Popular albums and singles carousel with 20+ items including Best White Noise For Sleeping Baby, 10 Hours of Continuous Rain, HIT ME HARD AND SOFT, Short n' Sweet, etc.
- #6 other — Popular radio section with Drake Radio, Arctic Monkeys Radio, and Fleet Foxes Radio
- #7 other — Featured Charts section with Top Songs - Global, Top Songs - UK, and Top 5 charts
- #8 footer nav — Footer with Company info (About, Jobs, For the Record), Communities (For Artists, Developers, Advertising, Investors, Vendors), and Useful links (Support, Free Mobile App, Popular by Category, Import your music)
- #9 footer nav — Spotify Plans section listing Premium Individual, Premium Duo, Premium Family, Premium Student, Spotify Free
- #10 footer nav — Footer legal and social links (Legal, Safety & Privacy Center, Privacy Policy, Cookie Settings, About Ads, Accessibility, Cookies)
Research Context (2026-03-23)
Spotify launched a beta Taste Profile feature on March 13, 2026, enabling Premium users to review and shape their personalization data across music, podcasts, and audiobooks. This enhances UX by providing transparency into listening habits, genres, artists, and contextual signals like workout or commute preferences, allowing users to steer homepage recommendations[3]. Rollout begins in New Zealand in coming weeks, building on recent betas like Prompted Playlist for mood-based customization[3
Metrics Over Time
| Date | Promos | Blocks | Nav Items |
|---|---|---|---|
| 2026-03-05 | 1 | 13 | 4 |
| 2026-03-09 | 1 | 9 | 4 |
| 2026-03-11 | 1 | 9 | 6 |
| 2026-03-12 | 1 | 10 | 3 |
| 2026-03-13 | 0 | 0 | 0 |
| 2026-03-17 | 0 | 7 | 4 |
| 2026-03-18 | 0 | 8 | 4 |
| 2026-03-23 | 0 | 10 | 4 |
| 2026-04-01 | 1 | 9 | 4 |
| 2026-04-07 | 1 | 8 | 4 |
