ESPN
Sports Media← All sites · 10 weeks of data
2026-04-07 (2 captures)
Homepage Logged Out
Promos 0
Blocks 12
HERO
Masters tournament hero banner featuring golfers (Rory McIlroy visible) with colorful background. Main headline: 'Masters tiers: Ranking favorites, contenders, hopefuls and everyone else'. Subheading mentions breaking down the Masters field and player predictions.
Content blocks (12)
- #1 sport nav — Primary sports navigation bar with Football, NFL, NBA, F1, Rugby, MMA, Cricket, MLB, and More Sports dropdown.
- #2 quick links — Favorites carousel with sports icons (Football, NFL, NBA, F1, Rugby, MMA) and options to Edit Favorites, Login, or download App/Fantasy.
- #3 live scores — Global scoreboard section with league selector dropdown (Top Events, Top Football, Prem, UCL, etc.) and live scores carousel.
- #4 promo banner — Ad banner slot (google_ads_iframe) for promotional content.
- #5 hero — Masters tournament hero content with images of golfers and article 'Masters tiers: Ranking favorites, contenders, hopefuls and everyone else'.
- #6 editorial — Featured editorial articles including Masters coverage, Arsenal transfer news, and training drill analysis.
- #7 featured event — UEFA Champions League 1st Leg event listing with match time (8:00 PM) and team logos.
- #8 editorial — Article 'Arsenal need Mikel Arteta to step up out to avoid disaster again' with author and timestamp.
- #9 other — Arsenal training drill video content with play button and caption.
- #10 editorial — UK Top Headlines section featuring multiple sports news items (Progais, Tiger on golfers' minds, Arteta, Martinez, Silva, Lincoln City, Farke, Luka, Man City, Wiser).
- #11 featured event — Real Madrid vs Bayern Munich Champions League match event (8:00 PM kickoff) with team crests.
- #12 editorial — Article 'Valverde's hunger, sacrifice and goals should have Madrid confident — and Bayern fearful' with video embed.
Football Logged Out
Promos 1
Blocks 12
HERO
2025-26 UEFA Champions League, 1st Leg: Sporting CP vs Arsenal at 8:00 PM with team logos and match information displayed prominently.
Promotions (1)
- welcome BET £10 GET £30
Content blocks (12)
- #1 promo banner — Promotional banner advertising a betting offer: 'BET £10 GET £30' for sports betting.
- #2 featured event — 2025-26 UEFA Champions League, 1st Leg match between Sporting CP (8:00 PM) and Arsenal with team logos and match details.
- #3 editorial — Featured article: 'Arsenal need Mikel Arteta to step up now to avoid disaster again' discussing Arsenal's consecutive runner-up finishes and their need to succeed.
- #4 editorial — Article: 'What is this new Arsenal training drill?' with embedded video content about Arsenal's training methodology.
- #5 editorial — Article: 'Sporting coach hopes Gyokeres welcomed warmly' discussing Gyokeres and Sporting's preparation.
- #6 recommendations — TOP HEADLINES section listing multiple football news stories including Arteta, Martinez, Pep, Silva, Lincoln City, Chelsea, Leeds, and Norgaard Arsenal updates.
- #7 featured event — Real Madrid vs Bayern Munich match in UEFA Champions League with team logos and 8:00 PM kickoff time.
- #8 editorial — Article: 'Valverde's hunger, sacrifice and goals should have Madrid confident -- and Bayern fearful' analyzing the upcoming Real Madrid vs Bayern match.
- #9 editorial — Video content: 'Can Real Madrid's Champions League aura carry them past Bayern?' with embedded video player.
- #10 featured event — Paris Saint-Germain vs Liverpool match in UEFA Champions League with kickoff time listed.
- #11 editorial — Article: 'Another heavy defeat for Liverpool could spell the end for Slot as manager' discussing Liverpool's recent poor form.
- #12 editorial — Article: 'The stats show that Drogba had BMT... But Salah? Perhaps not' with statistical analysis.
Research Context (2026-04-07)
ESPN launched a new MLB.TV subscription process tied to its ESPN Unlimited streaming service as part of a broadcasting agreement with Major League Baseball.[1] This enables ESPN to air 30 regular season weeknight games (mostly summer months) and over 150 out-of-market "game of the day" options exclusively for ESPN Unlimited subscribers.[1]
Key UX and access changes:
- Requires an ESPN Unlimited subscription (~$30/month) to purchase MLB.TV, potentially frustrating users with added steps and
Metrics Over Time
| Date | Promos | Blocks | Nav Items |
|---|---|---|---|
| 2026-03-05 | 0 | 8 | 7 |
| 2026-03-09 | 3 | 8 | 13 |
| 2026-03-11 | 1 | 9 | 17 |
| 2026-03-12 | 0 | 16 | 12 |
| 2026-03-13 | 1 | 10 | 18 |
| 2026-03-17 | 0 | 6 | 13 |
| 2026-03-18 | 1 | 6 | 13 |
| 2026-03-23 | 1 | 19 | 13 |
| 2026-04-01 | 1 | 9 | 16 |
| 2026-04-07 | 0 | 12 | 13 |