William Hill — Comp Analysis

2026-03-23 (3 captures)

Homepage Logged Out

Promos 2

Blocks 9

HERO

Horizontal carousel navigation featuring quick-access links to major sports (Football, In-Play, Racing, Greyhounds, Tennis) and products (Live Casino, Vegas, Bingo, Promotions) with sports icons. Followed by Storyly interactive story widget showcasing 4 featured stories (Monday's Racing, Acca Boost, Grand National NRMB, Final One Standing).

Promotions (2)

enhanced_odds English Premier League 2025/26 - Boosted Special
acca ACCA Boost

Content blocks (9)

#1 sport nav — Horizontal carousel navigation with quick-links to Football, In-Play, Racing, Final One Standing, Greyhounds, and other sports/products (Tennis, Live Casino, Promotions, Vegas, Play for Free, Virtual World, Lotteries).
#2 interactive stories — Storyly widget with 4 story groups: Monday's Racing, Acca Boost, Grand National NRMB, and Final One Standing. Each story group has a cover image and badge.
#3 promo banner — Featured Markets section with Price Boost carousel showing English Premier League 2025/26 boosted special (Tottenham To Be Relegated, was 5/4, now 6/4).
#4 featured event — Horse Racing section with Featured Events carousel showing races from Kempton (2:00-5:15) and Wincanton (2:15-5:32) with price boost icons.
#5 featured event — Football section with ACCA Boost offer banner and featured events showing 6 matches with home/draw/away odds (Emami East Bengal vs Mohammedan, Unirea Slobozia vs Otelul Galati, etc.).
#6 accumulators — Popular Accas section for Football with embedded iframe (tai.checkd-dev.com/williamhill/football).
#7 bet builder — Popular Bet Builders section for Football with embedded iframe (tai.checkd-dev.com/williamhill/bet-builder).
#8 featured event — Tennis section with Featured Events showing 7 matches with home/away odds (Jule Niemeier vs Polona Hercog, Noma Noha Akugue vs Mia Ristic, etc.).
#9 in play — Greyhounds section with Next Races showing 4 upcoming races: 08:54 Angle Park, 08:57 Nowra, 08:58 Brushwood, 09:00 Q Straight with runner details and odds.

Football Logged Out

Promos 6

Blocks 9

HERO

Main Football page header with 'Football' title and breadcrumb navigation showing Home > Football > Popular Bets. Currently on Popular Bets tab.

Promotions (6)

acca Acca Boost
event_promo Impact Sub
event_promo 2 Up
event_promo Beat Robbie (Final One Standing League)
other Safer Gambling
enhanced_odds Bonus Drop Boost

Content blocks (9)

#1 hero — Football page header with breadcrumb navigation (Home > Football > Popular Bets). Main heading 'Football'.
#2 promo banner — Carousel of 6 promotional banners: Acca Boost, Impact Sub, 2 Up, Beat Robbie (Final One Standing), Safer Gambling, Bonus Drop Boost.
#3 sport nav — Tab navigation for Football section: Matches, Popular Bets (selected), Price Boost, Competitions, Bet Builder Hub, Virtual.
#4 popular bets — Popular Accas section with 'Hot Favourites' listing (AFC Fylde, Maccabeeta, Cambuuur) with odds displayed. Contains embedded iframe from TAI/CHECKD.
#5 bet builder — Popular Bet Builders section. Contains embedded iframe for bet builder hub.
#6 other — Price Boost section displaying boosted odds for various football markets across multiple competitions (Premier League, Argentinian Liga, Italian Serie C).
#7 other — Outrights section with English Premier League, UEFA Champions League, UEFA Europa League, and UEFA Conference League outright betting markets.
#8 other — Relegation section showing English Premier League relegation odds.
#9 editorial — Expandable editorial content about 'Football Betting at William Hill' with detailed information about Premier League, Champions League, other leagues, FA Cup, international football, and available betting markets.

Racing Logged Out

Promos 7

Blocks 7

HERO

Horse Racing page header with title and breadcrumb navigation (Home > Horse Racing). No personalized greeting or user-specific content.

Promotions (7)

event_promo Grand National Non-Runner Money Back
enhanced_odds Best Odds Guaranteed
enhanced_odds Price Boost
enhanced_odds Each Way Extra
event_promo Final One Standing Beat Robbie The Expert League
other Safer Gambling
enhanced_odds Bonus Drop Boost

Content blocks (7)

#1 hero — Horse Racing page header with breadcrumb navigation showing Home > Horse Racing.
#2 promo banner — Carousel of promotional banners including Grand National Non-Runner Money Back, Best Odds Guaranteed, Price Boost, Each Way Extra, Final One Standing Beat Robbie, Safer Gambling, and Bonus Drop Boost.
#3 sport nav — Horizontal navigation tabs for Horse Racing sections: Home, Next Races, Meetings, Future Races, Greyhounds, Specials, Tote, Virtual.
#4 featured event — Next Races section with region filters (All, UK & Ireland, Europe, US & Canada, Asia, Australia & NZ, South America, Virtual Racing) and carousel of upcoming races by time and location.
#5 recommendations — Featured race cards showing event details like 09:05 Mizusawa and Cape Light with odds and offer badges.
#6 other — Price Boosts section showing available enhanced odds offers at 14:00 Kempston and 14:00 Kempston Myrighthand races.
#7 quick links — Footer Quick Links section with Greyhounds, Virtual Horse Racing, Top Bets, Naps Table, Tote, and other navigation items.

Research Context (2026-03-23)

William Hill Promotional Campaigns (March 2026): Active sign-up offers include Bet £10 Get £30 Free Bets (promo code G30, for sportsbook and Vegas casino games like 9 Pots Of Gold) and Bet £10 Get £40 tailored to football events.[1][7] Existing customer promotions feature Best Odds Guaranteed (BOG) on horse racing, 10% in-play tennis losses back as free bets, Bet Boosts (e.g., NBA games from +600 to +700), extra places on races, and early payout if a football team leads b