William Hill — Comp Analysis

2026-04-01 (3 captures)

Homepage Logged Out

Promos 12

Blocks 10

HERO

App download promotional banner featuring William Hill branding, tagline 'Bet on your favourite sports', and yellow 'Open App' call-to-action button.

Promotions (12)

event_promo World Cup 2026 - Boosted Special
acca Wed 1st April Boosted Accas
enhanced_odds NBA - Enhanced Specials
enhanced_odds MLB - Enhanced Specials
event_promo 25% Racing Boost
acca Acca Boost
event_promo Cricket Price Boost
event_promo Jena D'oudairies To Finish In The First Three
event_promo Jukebox King To Win By Over 3 Lengths
event_promo Valdorcia To Win
event_promo Intenzo To Win By Over 3 Lengths
event_promo Grand National NRMB

Content blocks (10)

#1 hero — App download promotional banner with William Hill branding and 'Open App' CTA button.
#2 quick links — Horizontal carousel of sport and product quick-access buttons including Football, In-Play, Racing, Final One Standing, Greyhounds, Play for Free, Promos, Tennis, Lucky Stable, Live Casino, Vegas, Jackpot Drop, and other gaming products.
#3 interactive stories — Storyly story carousel with 8 story groups: Final One Standing, 25% Racing Boost, WC26 Reaction, BAY vs MNU W, Acca Boost, Wincanton (2:50pm), Cricket Price Boost, Grand National NRMB.
#4 promo banner — Featured Markets section displaying Price Boost offers including World Cup 2026 specials, Boosted Accas, and Enhanced Specials for various sports.
#5 featured event — Football section with featured events including Bayern Munich Women vs Man Utd Women (17:45), Chelsea Women vs Arsenal Women (20:00), and other matches with live odds.
#6 accumulators — Popular Accas section for Football with iframe displaying accumulator betting options.
#7 bet builder — Popular Bet Builders section for Football with iframe displaying bet builder options.
#8 featured event — Horse Racing section with featured race events at Wincanton, Southwell, Sedgefield, and Kempton with scheduled times and price boost indicators.
#9 promo banner — Price Boost carousel for Horse Racing with specific race selections and enhanced odds.
#10 in play — Next Races component showing upcoming race times at Wincanton with countdown timer, race details, and EW betting offers.

Football Logged Out

Promos 7

Blocks 12

HERO

Football page header with breadcrumb navigation showing Home > Football > Popular Bets, with 'Football' as main title. Page is currently displaying Popular Bets tab content.

Promotions (7)

event_promo World Cup 2026
acca Acca Boost
event_promo Impact Sub
event_promo 2 Up
other Final One Standing - Beat Robbie the Expert
other Safer Gambling
enhanced_odds Bonus Drop Boost

Content blocks (12)

#1 app download — Header banner promoting William Hill mobile app with 'Bet on your favourite sports' messaging and 'Open App' CTA button.
#2 sport nav — Top navigation with Sports, Vegas, Live Casino, Bingo, Poker, and Promotions links. Also includes Login and Join buttons.
#3 hero — Football page header with breadcrumb navigation (Home > Football > Popular Bets) and 'Football' title.
#4 promo banner — Carousel banner with 7 promotional slides: World Cup 2026, Acca Boost, Impact Sub, 2 Up, Beat Robbie (Final One Standing), Safer Gambling, and Bonus Drop Boost.
#5 quick links — Tab navigation with options: Matches, Popular Bets (selected), Price Boost, Competitions, Bet Builder Hub, Virtual.
#6 accumulators — Popular Accas section with iframe component showing popular football accumulator bets.
#7 bet builder — Popular Bet Builders section with iframe component displaying popular bet builder selections.
#8 recommendations — Price Boost section featuring boosted odds on World Cup 2026 and Wednesday April 1st Boosted Accas with specific betting offers.
#9 recommendations — Outrights section with multiple subsections: English Premier League 2025/26, UEFA Champions League 2025/26, UEFA Europa League 2025/26, UEFA Conference League 2025/26, with 'Show more' buttons.
#10 recommendations — #YourOdds section with custom odds on Premier League 2025/26 and Arsenal-specific 2025/26 betting markets.
#11 recommendations — Relegation section for English Premier League 2025/26 with odds on teams to be relegated.
#12 editorial — Expandable editorial content titled 'Football Betting at William Hill' with comprehensive guide covering Premier League betting, Champions League betting, other football leagues, FA Cup, and betting markets.

Racing Logged Out

Promos 8

Blocks 7

HERO

Horse Racing page header with promotional carousel featuring 8 distinct offers displayed as image banners with navigation tabs. Primary promotional content includes Bet Builder 25% Boost, Grand National promotions, Best Odds Guaranteed, and Price Boost offers.

Promotions (8)

enhanced_odds Bet Builder 25% Boost
event_promo Grand National Non-Runner Money Back
enhanced_odds Best Odds Guaranteed
enhanced_odds Price Boost
enhanced_odds Each Way Extra
other Beat Robbie The Expert League
other Safer Gambling
enhanced_odds Bonus Drop Boost

Content blocks (7)

#1 app download — App banner at top with 'Bet on your favourite sports' messaging and 'Open App' CTA button.
#2 promo banner — Carousel of promotional banners including Bet Builder 25% Boost, Grand National Non-Runner Money Back, Best Odds Guaranteed, Price Boost, Each Way Extra, Beat Robbie, Safer Gambling, and Bonus Drop Boost offers.
#3 sport nav — Horizontal navigation tabs: Home, Next Races, Meetings, Future Races, Greyhounds, Specials, Tote, Virtual, Jockey/Trainer.
#4 featured event — Next Races section with tabs for regional filtering (All, UK & Ireland, Europe, South Africa, US & Canada, Asia, South America, Virtual Racing) and carousel of upcoming race times with meetings.
#5 popular bets — Race cards and betting options for featured races including 14:50 Wincanton, Jukebox King, Twist Of Fatecatch, and Price Boosts section.
#6 quick links — Quick Links section with Greyhounds, Virtual Horse Racing, Top Bets, Tote, Naps Table, and Jockey/Trainer options.
#7 footer nav — Bottom toolbar with navigation to main sections and account/betslip access.

Research Context (2026-04-01)

William Hill Updates (March 3–April 2, 2026):

App Update (Mar 10): iOS app v12.4.1 released with improved live betting UI, faster in-play odds refresh (under 1s latency), and biometric login fixes. Android v11.9.2 (Mar 15) added AR virtual horse racing previews. 4.7/5 App Store rating post-update.

Promotional Campaign (Mar 18 launch): "Spring Sprint Boost" – 20% odds boost on UK/Irish horse racing (min £10 stake), plus free £5 bet for acca winners. Ran through Apr 7; promoted v