DraftKings — Comp Analysis

2026-03-23 (1 captures)

Homepage Logged Out

Promos 9

Blocks 5

HERO

Promotions (9)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
loyalty Claim Your Daily Drop Promotion
event_promo Home Run Futures Parlay Profit Boost
event_promo Ace Breaker
event_promo Arby's March Boxes & Baskets Challenge
other The CBB Board Betting Group
other Refer a Friend!
other Join our Sportsbook Discord
other MY BUDGET BUILDER

Content blocks (5)

#1 hero — Log in banner encouraging users to log in and earn rewards on all DraftKings products.
#2 promo banner — Tab navigation between 'Rewards' and 'Promos' sections with product category toggles for Sportsbook and Casino.
#3 recommendations — Carousel of 10 promotional offer cards displayed in sequence, each with image, title, description, and CTAs (See Details and primary action button).
#4 other — Program Info section explaining DraftKings Reward Program spans multiple products (DraftKings, Golden Nugget Online Casino, Jackpocket Lottery) with responsible gaming messaging.
#5 footer nav — Footer with company info, links to company pages, sportsbook odds links, betting guides, office locations, and regulatory disclaimers.

Research Context (2026-03-23)

DraftKings launched a 2026 NCAA March Madness bracket challenge with over $1 million in prizes, where users pick outcomes starting from the Round of 64 to earn points; brackets locked at 12:15 PM ET on Thursday, March 19, 2026.[1]

Promotional campaigns include a $1,000 bonus bet for any team reaching the Sweet 16, highlighted in Barstool Sports content (e.g., VCU at +750 odds, Iowa Hawkeyes as +700 underdog).[1] New users get up to $200 in non-withdrawable bonus bets on a $5+ first