DraftKings — Comp Analysis

2026-04-01 (2 captures)

Homepage Logged Out

Promos 14

Blocks 7

HERO

DraftKings Sportsbook header with main navigation (Home, My Bets, Live In-Game, Rewards, How To Bet, VIP, Pools, Social, Stats Hub), platform dropdown (Daily Fantasy, Sportsbook, Casino, Pick6, Lottery, Predictions, Racing, DK Horse, DK Shop), and prominent 'Log In | Sign Up' button.

Promotions (14)

welcome New Customers: Bet $5 and Get $200 in Bonus Bets INSTANTLY!
enhanced_odds MLB 50% Profit Boost
enhanced_odds MLB Unlimited Live Plate Appearance Boost
enhanced_odds NBA 30% SGP(x) Boost
enhanced_odds Any Sport 20% Profit Boost
event_promo Valero Top Finish Parlay Boost
event_promo Arby's March Boxes & Baskets Challenge
other MLB Dugout Betting Group
other The CBB Board Betting Group
loyalty Refer a Friend!
loyalty Join our Sportsbook Discord
other 20% OFF FRESH STYLES FOR SPRING
other MY BUDGET BUILDER
other Read the Dynasty Rewards Newsletter!

Content blocks (7)

#1 hero — Header with DraftKings Sportsbook branding, navigation menu (More dropdown, Home, My Bets, Live In-Game, Rewards, How To Bet, VIP, Pools, Social, Stats Hub), and login/sign-up call-to-action.
#2 loyalty — Reward center login prompt encouraging users to log in and earn rewards across all DraftKings products.
#3 sport nav — Tab navigation for Sportsbook, Casino, and Racing reward/promo categories.
#4 recommendations — Carousel of 15 promotional offer cards displayed vertically, each with image, title, description, and action buttons (See Details, Sign Up/Opt In/Join Now/Enter Now/Shop Sale/Set A Budget/Read Now/Link Now/Refer Now).
#5 other — Program Info widget explaining DraftKings Reward Program spans multiple products (DraftKings, Golden Nugget Online Casino, Jackpocket Lottery) with links to Responsible Gaming Center.
#6 social proof — Mini Social widget prompting users to log in to view social betting content.
#7 footer nav — Comprehensive footer with company info, links (About, Careers, Mobile Apps, Affiliates, Refer a Friend, Help, Terms, Privacy, Responsible Gaming, etc.), sportsbook odds links (NFL, NBA, MLB, UFC, NHL, PGA, Soccer, Tennis, College Basketball, College Football, Live, Super Bowl, NFL Playoffs), betting guides, office locations, regulatory disclosures, and social media links.

Homepage Logged Out

Promos 0

Blocks 5

HERO

Hero banner featuring sports betting imagery with headline 'HOW TO BET 101: SPORTS BETTING EXPLAINED'

Content blocks (5)

#1 hero — Hero banner with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and sports betting imagery.
#2 editorial — Sports Betting Overview section explaining the basics of sports betting, types of bets (moneyline, spread, parlay), and reasons to bet on sports.
#3 editorial — Learn the Lingo - Bet Types Explained section introducing betting terminology and offering sport-specific guides.
#4 quick links — Sidebar navigation with Betting Basics links (How To Read Odds, Odds Calculator, Parlay Calculator, Moneyline, Spread Betting, Over/Under, Live Betting, Parlay, Offshore Betting) and Sports Guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR).
#5 footer nav — Comprehensive footer with company information, sportsbook odds links, betting guides, office locations, and regulatory information.

Research Context (2026-04-01)

DraftKings launched DK Replay on March 25, 2026, in Oregon—a new feature enabling pitch-by-pitch betting on anonymized historical MLB plate appearances via the latest Sportsbook app, with plans for further state expansions pending approvals.[1][4][6] Oregon Lottery later requested changes to the product, prompting DraftKings to make alterations.[3]

On March 31, 2026, DraftKings expanded DraftKings Racing (rebranded from DK Horse) into Delaware, New Mexico, and Rhode Island, integrating