DraftKings — Comp Analysis

2026-04-07 (2 captures)

Homepage Logged Out

Promos 12

Blocks 7

HERO

DraftKings Sportsbook header with logo, platform navigation dropdown ('More'), and account login section. Prominent 'LOG IN | SIGN UP' call-to-action button. User is logged out.

Promotions (12)

welcome New Customers: Get $300 in Bonus Bets If Your Bet Wins!
event_promo King of the Court
enhanced_odds NBA 30% SGP(x) Boost
enhanced_odds Any Sport 20% Profit Boost
event_promo Champions League Profit Boost Pack
event_promo LA Dodgers @ TOR Blue Jays SGP Boost
event_promo King of the Course
other MLB Dugout Betting Group
loyalty Refer a Friend!
other Join our Sportsbook Discord
other MY BUDGET BUILDER
welcome PLUS 1 Month of ESPN Unlimited on us!

Content blocks (7)

#1 hero — Header with login/signup prompt and DraftKings branding. User is logged out with call-to-action to Log In or Sign Up.
#2 loyalty — Loyalty section showing 'Log in and earn rewards on all DraftKings' products' with login button.
#3 other — Tab navigation between 'Rewards' and 'Promos' sections with product filters (Sportsbook, Casino, Racing).
#4 promo banner — Carousel of 12 promotional offers for sportsbook and related products including new customer bonuses, profit boosts, event-specific promotions, and community engagement offers.
#5 other — Program Info section describing DraftKings Reward Program spanning sportsbook, Golden Nugget Online Casino, and Jackpocket Lottery.
#6 social proof — Mini social widget requiring user login to view content with login button.
#7 footer nav — Comprehensive footer with company information, sportsbook odds links, betting guides, locations, and regulatory disclosures.

Homepage Logged Out

Promos 0

Blocks 5

HERO

Large hero image with main heading 'HOW TO BET 101: SPORTS BETTING EXPLAINED' centered on the page.

Content blocks (5)

#1 hero — Main hero section with title 'HOW TO BET 101: SPORTS BETTING EXPLAINED' and background image related to sports betting.
#2 editorial — Left sidebar navigation with links to betting basics guides (How to Read Odds, Odds Calculator, Parlay Calculator, Moneyline, Spread Betting, Over/Under, Live Betting, Parlay, Offshore Betting) and sports-specific guides (Baseball, Hockey, Football, MMA, Basketball, Golf, Soccer, Tennis, NASCAR).
#3 editorial — 'Sports Betting Overview' section explaining the fundamentals of sports betting, types of bets (moneyline, spread, parlay, prop bets), and reasons to bet on sports.
#4 editorial — 'Learn the Lingo - Bet Types Explained' section introducing beginners to sports betting terminology and concepts with sport-specific breakdowns.
#5 other — Footer with company information, links to DraftKings properties, sportsbook odds links, betting guides, office locations, regulatory information, and social media links.

Research Context (2026-04-07)

DraftKings launched DK Replay on March 25, 2026, in Oregon—a historical MLB pitch-by-pitch betting feature via the latest Sportsbook app, approved by the Oregon Lottery, with anonymized matchups rated by stats and a 15-second wager clock.[1][5][6] Oregon Lottery feedback prompted product alterations.[5]

On March 31, 2026, DraftKings rebranded DK Horse to DraftKings Racing, expanding pari-mutuel horse wagering into Delaware, New Mexico, and Rhode Island (now in 26 states total), integrat